Role Purpose

To deliver an exceptional customer experience by assisting customers with product selection, driving sales, processing transactions and maintaining high standards of store presentation and service.

Key Responsibilities

• Welcome and assist customers in a warm and professional manner.
• Follow up on sales leads and convert opportunities into sales.
• Merchandise the store in line with brand guidelines to support sales.
• Understand customers' needs and recommend appropriate products.
• Provide accurate information on product features and benefits.
• Drive customer satisfaction through excellent service.
• Manage point-of-sale processes and customer transactions accurately.
• Maintain accurate customer records.
• Perform daily store opening and closing procedures.
• Build and maintain strong customer relationships.
• Upsell and cross-sell products where appropriate.
• Calculate customer bills accurately, including applicable taxes.
• Maintain sales records, support stock counts and raise merchandise requirements.
• Reconcile sales records with the Accountant and Inventory teams.
• Maintain a clean, organised and welcoming shop floor.
• Perform other duties as assigned.

Key Performance Areas

• Sales target achievement and lead conversion
• Customer satisfaction and retention
• Product knowledge and customer engagement
• Upselling and cross-selling
• Accurate POS and sales transactions
• Customer and sales record management
• Stock and inventory coordination
• Store presentation and merchandising standards

Requirements

• BSc/HND in Marketing, Business Administration or a related field.
• At least 2 years' experience in a similar retail sales role.
• In-depth knowledge of products and ability to communicate product features and benefits effectively.
• Understanding of consumer spending trends and buying patterns.
• Working knowledge of sales/POS software.
• Good data-entry and reporting skills.
• Proficiency in Microsoft Office.
• Excellent customer-facing and communication skills.
• Good understanding of business policies and procedures.
• Strong time-management, organisational and multitasking skills.
• Strong interpersonal, negotiation and analytical skills.

Behavioural Competencies

• Passionate about fashion, design, art and culture.
• Organised and detail-oriented.
• Professional in attitude and appearance.
• Friendly, approachable and customer-focused.
• Good judgement and ability to understand customer needs.
• Able to communicate effectively with different stakeholders.

Key Stakeholders

Internal: Retail Admin, Retail Sales Lead, Floor Supervisor, Retail Runner, Head of Product & Strategy, Inventory Manager, Inventory Officer, Accountant, Marketing Team, Operations & Facility Manager, Facility Officer, HR/Admin Manager, Art Curator and Retail Manager.

External: Vendors, clients and customers.