Marketing Associate
Job Description:
Role Purpose
To support the development and execution of marketing campaigns, brand initiatives, content and events, helping bring the organisation's brand vision to life across digital and traditional channels.
Key Responsibilities
- Support the development and execution of marketing campaigns and brand initiatives.
- Collaborate with designers, content creators and other creative teams to develop marketing concepts and materials.
- Assist with content planning, creation and scheduling across digital and traditional channels.
- Support the planning and coordination of events, activations and other marketing engagements.
- Maintain organised campaign assets, content calendars and marketing materials.
- Contribute to creative brainstorming sessions and marketing team meetings.
- Build and maintain relationships with vendors and creative partners.
- Monitor industry trends and competitor activities.
- Assist with preparing marketing materials and presentations.
- Support photo and video shoots, including coordinating logistics where required.
- Support the Marketing Manager with daily operations and special projects.
- Provide general administrative support to the marketing team.
- Perform other duties as assigned.
Key Performance Areas
- Marketing campaign execution
- Content planning and delivery
- Brand consistency and storytelling
- Event and activation coordination
- Vendor and creative partner management
- Marketing asset and calendar management
- Market and competitor research
- Timely delivery of marketing initiatives
Requirements
- BSc/HND in Marketing, Communications, Business Administration or a related field.
- 2–4 years' experience in a similar marketing or communications role.
- Familiarity with digital marketing tools and platforms.
- Proficiency in Microsoft Office, Google Workspace, Canva and social media platforms, particularly Instagram and TikTok.
- Strong communication and interpersonal skills.
- Creative thinking with strong attention to detail.
- Strong organisational, time-management and multitasking skills.
- Ability to collaborate effectively in a fast-paced environment.
- Passion for storytelling, branding and engaging content.
- Professional marketing or digital media certification is an advantage.
Behavioural Competencies
- Proactive and resourceful.
- Creative and collaborative.
- Strong sense of responsibility and ownership.
- Professional, polished and detail-oriented.
- Eager to learn and grow.
- Able to manage multiple priorities while maintaining quality.
Key Stakeholders
Internal: General Manager, Marketing Manager, Social Media Coordinator, Editor, Graphic Designer, Content Creator, IT Admin, IT Officer, HR/Admin Manager, Event Coordinator, Event Associate, Project Manager, Project Associate, Cinematographer, Copywriter, Creative & Visual Stylist.
External: Vendors and creative partners.