Role Purpose

To lead sales and commercial performance across the South-South and Southeast regions by driving revenue growth, expanding market coverage, strengthening distributor and key-account relationships, and ensuring effective execution of the company's sales strategy.

Key Responsibilities

• Develop and execute regional sales plans aligned with company targets.
• Drive revenue, volume and market share growth across the assigned region.
• Manage distributors, wholesalers, key accounts and institutional customers.
• Identify and develop new markets and business opportunities.
• Lead, coach and monitor Area Sales Managers and field sales teams.
• Monitor sales performance, collections, stock levels and territory coverage.
• Provide market intelligence on customers, competitors, pricing and market trends.
• Ensure effective execution of promotions, campaigns and commercial initiatives.
• Review regional performance and provide timely reports and recommendations.
• Ensure compliance with company policies and approved commercial practices.

Key Performance Indicators

• Revenue and volume growth
• Market share and territory expansion
• Distributor and key-account performance
• Collections and receivables
• Institutional/customer penetration
• Field team productivity
• Quality and timeliness of sales reporting

Requirements

• Bachelor's degree in Business, Marketing, Sales or a related field.
• 5–8 years' relevant sales experience, preferably within FMCG, healthcare, pharmaceuticals or a related commercial environment.
• Proven experience managing regional/territory sales teams.
• Strong distributor, key-account and field-sales management experience.
• Strong commercial, analytical and negotiation skills.
• Willingness to travel extensively across the assigned regions.